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Organizational Factors Affecting Individuals to Donate to NPOs in the Turkish Context

Published online by Cambridge University Press:  01 January 2026

Ali Dogan ,
Eyup Calik  and
Fethi Calisir Open the ORCID record for Fethi Calisir [Opens in a new window]
Ali Dogan*
Affiliation:
Yeryuzu Doktorları Dernegi (Doctors Worldwide-DWW), Kazlicesme Mah. Cinoglu Cikmazi No. 3, 34020 Zeytinburnu, İstanbul, Turkey
Eyup Calik*
Affiliation:
Industrial Engineering Department, Engineering Faculty, Yalova University, 77100 Yalova, Turkey
Fethi Calisir*
Affiliation:
Industrial Engineering Department, Management Faculty, Istanbul Technical University, 34367 Macka, Istanbul, Turkey
*
alidoganinmaili@gmail.com
ecalik@yalova.edu.tr
calisirfet@itu.edu.tr
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Abstract

While more and more people have been forced from their homes by natural disasters, wars, and violence, the citizens of the least developed countries are facing problems like famine, epidemics, and lack of education, chronically. Nonprofit organizations (NPOs) are challenging these situations with their limited sources. We aim to define the main organizational factors affecting individuals to donate to NPOs in the Turkish context. For this purpose, a theoretical model was developed by combining models of prominent studies in the literature, and structural equation modeling was performed by employing data gained via a survey on donors of Yeryüzü Doktorları (Doctors Worldwide Turkey) to validate the model. As a result, past donations, brand image, and familiarity positively affect intention to donate to NPOs, while there is not a significant relationship between typicality and intention to donate to NPOs in the Turkish context. Therefore, Turkish NPOs can evaluate their fund-raising and branding strategy and redesign their fund-raising processes by considering these findings.

Keywords

PhilanthropyFund-raisingGiving behaviorDonationNonprofit organizations

Information

Type
Research Papers
Information
Voluntas: International Journal of Voluntary and Nonprofit Organizations , Volume 32 , Issue 2 , April 2021 , pp. 303 - 315
Copyright
Copyright © International Society for Third-Sector Research 2020

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