Retail Store Location Selection Problem With Multiple analytical Hierarchy Process of Decision Making an application in turkey
Yazarlar (3)
Dr. Öğr. Üyesi Hikmet ERBIYIK Yalova Üniversitesi, Türkiye
Prof. Dr. Selami ÖZCAN Yalova Üniversitesi, Türkiye
Doç. Dr. Kazım Karaboğa Selçuk Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Social and Behavioral Sciences- Procedia | ||
| Dergi Tarandığı Indeksler | AHCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 01-2012 |
| UAK Araştırma Alanları |
Mal ve Hizmet Kalitesi
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| Özet |
| Retailers are the most powerful actors of the distribution channels with proximity to consumers and potential to create market. Retail store site selection is a strategic decision, both in terms of customer satisfaction and profitability of the company to changing market conditions and intense competition. Retail site selection decision is a long-term investment. Long-term investment decisions are difficult and costly to change. Retail store site selection is a process that must be followed carefully in order to pass ahead of the competition. In this process, election-related data collection and scientific analysis, and decisions must be made in the light of these data. Therefore, in the process of taking decisions managers use scientific methods to provide significant benefits in decision making. Administrators must also consider the combination of several criteria in the selection of retail store location. This problem is complex and … |
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