A Study Examining The Demographic Features of Turkish Social Media Users And Their Attitutes Towards Social Media Tools
Yazarlar (3)
Prof. Dr. Selami ÖZCAN Yalova Üniversitesi, Türkiye
Mesut Çiçek
Yalova Üniversitesi, Türkiye
Yalova Üniversitesi, Türkiye
Doç. Dr. Funda Uysal Türkiye
| Bildiri Türü | Tebliğ/Bildiri | Bildiri Dili | İngilizce |
| Bildiri Alt Türü | Tam Metin Olarak Yayınlanan Tebliğ (Uluslararası Kongre/Sempozyum) | ||
| Bildiri Niteliği | Alanında Hakemli Uluslararası Kongre/Sempozyum | ||
| Kongre Adı | Decision and Information Technologies (CoDIT), 2013 | ||
| Kongre Tarihi | 06-05-2013 / 09-05-2013 | ||
| Basıldığı Ülke | Basıldığı Şehir | ||
| UAK Araştırma Alanları |
Mal ve Hizmet Kalitesi
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| Özet |
| Social media have led a drastic change in the way of businesses. Therefore companies and managers have started to analyze and invest on the social media tools in order to catch their target customers and form successful marketing strategies. In the extant literature, there is not much information about the users' demographics and their tool preferences of the social media especially in Turkey. In this context, the aim of the study is to provide valuable information for the marketing managers who may set their online marketing strategies especially in terms of segmentation and targeting successfully in the light of the findings of this study. The scope of the study is the users who follow at least one company on the social media in Turkey. To test the hypotheses related to the users' demographics and their tool preferences, convenience sampling method was used and the data collected via a structured questionnaire form … |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 5 |