Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers? justice perceptions
Yazarlar (2)
Nilşah Cavdar Aksoy Galatasaray Üniversitesi, Türkiye
Öğr. Gör. Dr. Nihal YAZICI Yalova Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Retailing and Consumer Services (Q1) | ||
| Dergi ISSN | 0969-6989 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | Türkçe | Basım Tarihi | 01-2023 |
| Cilt / Sayı / Sayfa | 73 / 1 / – | DOI | 10.1016/j.jretconser.2023.103310 |
| Özet |
| This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and … |
| Anahtar Kelimeler |
| Hotel satisfaction | Justice for employees | Justice for the self | Online brand advocacy | The global belief in a just world |
Science Direct
Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers? justice perceptions
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 19 |
| Scopus | 7 |