Airbnb as a sharing economy-enabled digital service platform: The power of motivational factors and the moderating role of experience
Yazarlar (4)
Ebru Tumer Kabadayi
Gebze Teknik Üniversitesi, Türkiye
Gebze Teknik Üniversitesi, Türkiye
Nilsah Cavdar Aksoy Gebze Teknik Üniversitesi, Türkiye
Öğr. Gör. Dr. Nihal YAZICI Gebze Teknik Üniversitesi, Türkiye
Alev Kocak Alan Albeka Consulting, Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Tourism Economics | ||
| Dergi ISSN | 1354-8166 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 10-2021 |
| Cilt / Sayı / Sayfa | 28 / 3 / 748–771 | DOI | 10.1177/13548166211044606 |
| Makale Linki | https://doi.org/10.1177/13548166211044606 | ||
| Özet |
| Airbnb is one of the business models that represent the expansion of the sharing economy into digital environments. The model offers several different benefits to its own customers, who are guests and hosts. It affects the tourism and hospitality industry via its economic impact on competition and its influence on choices made by visitors. This study thus aims to explore the role of visitor motivation to use Airbnb (price value, authenticity, enjoyment, social interaction, home benefits, novelty, and sharing economy ethos) and the visitor experience (low-experienced vs. high-experienced individuals) by explaining usage intention via attitudes toward this particular business model. For this purpose, 468 people were surveyed online, and the gathered data were analyzed using structural equation modeling. Based on the results, we can offer empirical evidence of the positive effect of motivational factors on attitude, and … |
| Anahtar Kelimeler |
| Airbnb | motivational factors | sharing economy | usage intention | visitor economy |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 24 |
| Scopus | 18 |