Employees’ online brand advocacy behaviors as a response to justice and emotion
Yazarlar (3)
Nilşah Cavdar Aksoy Galatasaray Üniversitesi, Türkiye
Öğr. Gör. Dr. Nihal YAZICI Yalova Üniversitesi, Türkiye
Ahmet Düzenci Gebze Teknik Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Product and Brand Management (Q1) | ||
| Dergi ISSN | 1061-0421 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | Türkçe | Basım Tarihi | 01-2023 |
| Cilt / Sayı / Sayfa | 32 / 6 / 878–891 | DOI | 10.1108/JPBM-11-2021-3742 |
| Makale Linki | https://doi.org/10.1108/jpbm-11-2021-3742 | ||
| Özet |
| Purpose This study aims to focus on the information sharing behavior of employees in the context of online brand advocacy based on the cognition–affection–behavior framework. Design/methodology/approach Online surveys were distributed to 840 employees, and the gathered data was analyzed by using structural equation modeling. Findings The effects of perceived organizational justice, employee emotions, organizational trust on online brand advocacy and the moderating role of organizational identification were empirically supported in this study. Noteworthy exceptions to these findings included the lack of evidence of the effect of informational justice on emotions, the effect of procedural justice on negative emotion and the effect of negative emotion on online brand advocacy. Originality/value This study expands brand activism … |
| Anahtar Kelimeler |
| Brand activism | Employee emotions | Internal marketing | Online brand advocacy | Organizational identification | Organizational trust | Perceived organizational justice |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 21 |
| Scopus | 17 |