Factors Affecting the Adoption of Mobile Payment Systems An Empirical Analysis
Yazarlar (2)
Prof. Dr. İkram DAŞTAN Yalova Üniversitesi, Türkiye
Doç. Dr. Cem GÜRLER Yalova Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(Uluslararası alan indekslerindeki dergilerde yayınlanan tam makale)
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| Dergi Adı | EMAJ: Emerging Markets Journal | ||
| Dergi ISSN | 2158-8708 | ||
| Dergi Tarandığı Indeksler | Open Archives Registry, UIUC OIA registry, OAIster , Ulrich’s, WorldCat (OCLC), EBSCO Discovery Services, Electronic Journals Library, Scientific Indexing Services (SIS), ASOS (Academia Social Sciences Index), EconBib, OAJI | ||
| Makale Dili | İngilizce | Basım Tarihi | 02-2016 |
| Kabul Tarihi | – | Yayınlanma Tarihi | 02-02-2016 |
| Cilt / Sayı / Sayfa | 6 / 1 / 17– | DOI | 10.5195/emaj.2016.95 |
| Makale Linki | http://emaj.pitt.edu/ojs/index.php/emaj/article/view/95 | ||
| Özet |
| The world witnessed a rapid growth in the e-commerce in the recent years. Widespread use of mobile devices in the e-commerce has a role in this augmentation. Associated with growth of trading volume and the introduction of new devices, new products and solutions emerge and they diversify concerning online payments. Consumer attitudes and behaviors may change according to these developments. The purpose of this study is to investigate the factors effecting adoption of mobile payment systems by the consumer. 225 individuals were surveyed online through convenience sampling method. A research model was developed and proposed relationships were tested using structural equation modeling. The empirical findings point out that perceived trust, perceived mobility and attitudes positively affect the adoption of MPS; perceived usefulness and perceived ease of use have no effect on adoption of MPS. Furthermore perceived reputation positively related to perceived trust and finally environmental risk negatively related to perceived trust. |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları |