Organizational Factors Affecting Individuals to Donate to NPOs in the Turkish Context
     
Yazarlar (3)
Makale Türü Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
Dergi Adı Voluntas (Q2)
Dergi ISSN 0957-8765 Wos Dergi Scopus Dergi
Dergi Tarandığı Indeksler SSCI
Makale Dili İngilizce Basım Tarihi 03-2021
Cilt / Sayı / Sayfa 32 / 2 / 303–315 DOI 10.1007/s11266-020-00207-8
Makale Linki http://dx.doi.org/10.1007/s11266-020-00207-8
Özet
While more and more people have been forced from their homes by natural disasters, wars, and violence, the citizens of the least developed countries are facing problems like famine, epidemics, and lack of education, chronically. Nonprofit organizations (NPOs) are challenging these situations with their limited sources. We aim to define the main organizational factors affecting individuals to donate to NPOs in the Turkish context. For this purpose, a theoretical model was developed by combining models of prominent studies in the literature, and structural equation modeling was performed by employing data gained via a survey on donors of Yeryüzü Doktorları (Doctors Worldwide Turkey) to validate the model. As a result, past donations, brand image, and familiarity positively affect intention to donate to NPOs, while there is not a significant relationship between typicality and intention to donate to NPOs in the Turkish …
Anahtar Kelimeler
Philanthropy | Fund-raising | Giving behavior | Donation | Nonprofit organizations